AliPay+

The world is open for business again and tourists are taking off! I have partnered with Mummu Studio to create a global animation campaign that highlights how businesses worldwide,
no matter the size, can sell to more tourists who are looking to pay like a local by using Alipay+

The campaign ran as a 30-second television commercial on BBC Global News channels and as a 60-second explainer animation on BBC News global website and social channels.
The wide-reaching campaign aimed to help Alipay+ break into new European markets, and retain users in Asian markets where it is already a widely used and popular payment platform.

My role on this project was to storyboard and design both animations. This include concept arts, character design and 3D explorations.